Balanced Performance in Flow
The core meaning of the logotype is progress in flow.
Dynamic and balanced three elements represents - Mental, Nutrition and Physical parts of the one system. All three are in balancing flow, which means that for improving performance you should build yourself in three directions - mentally, physically and with effective nutrition.
First and last letter embody moving forward on the start pushing and moving forward pulling, with a stable mental health between.
All together symbolizes the idea of holistic system that helps athletes to improve their performance.